Tuesday, 9 November 2010


This project focuses on the framework of surveys and questionnaires as important tools for gathering data that is related to the area of the research. In this research, we are going to investigate the main areas where surveys and questionnaires are applied; and also the key differences between these two methods of research. The aim of these tools depends on the area of focus, for example the aim of research in business is usually the need for change in the system in order to increase efficiency and effectiveness; and therefore, they can attract more customers.

It would be advisable before any researcher to think about the way questionnaires and surveys are designed before starting to conduct a research project. Robson (2002) suggested that objectives of the study can be achieved if questionnaires are well defined and designed, short and less than 12 words; for example if the respondent does not understand the question, the answer can be different from the one they would have given if they had understood the questionnaire. We agree with Robson’s views about the design of questionnaires because getting the respondents to understand the questions is crucial for obtaining the right information related to the study.

In this blog we are going to be focusing on areas such as questionnaires, quantitative and qualitative data, environment of surveys and questionnaires, etc.

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